Custom dashboards, quote tools, and internal apps that replace the bloated software you're overpaying for. Built by a 20-year product leader. Shipped in days, not months.
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See how much your stack costs — and how fast a custom tool pays back.
Walk through your workflow together. Identify the 3 biggest friction points costing you time, money, or sanity. Half day, fixed price.
I design and build the solution. Not a wireframe, not a spec doc. A working app you can use tomorrow. $1,000 per build day.
Deployed, documented, and yours. Cancel the SaaS subscription it replaced. Keep my number for when you find the next friction point.
Real-time metrics pulled from your actual data sources. Not a generic BI tool with 200 features you'll never touch.
Replaces Looker, Tableau seatsCustomers configure options, get a price instantly. No more emailing spreadsheets back and forth for a week.
Replaces manual quoting processAdmin panels, approval workflows, inventory trackers. Built for how your team actually works, not how a SaaS company thinks you should.
Replaces Retool, Airtable, custom SaaSAudience tools, content workflows, and subscription platforms. 10 years building for D Magazine and Foreign Affairs.
Deep media & publishing expertiseAdd your tools, get your annual number, and see the break-even on a custom replacement. Takes 2 minutes.
FrictionKit is a product studio run by Ricky Ferrer, a design-first product leader who's spent 20 years shipping digital products for D Magazine, Foreign Affairs, and HealthyBaby. Now building custom tools for companies that are tired of SaaS bloat.