Product Studio

Kill your SaaS.
Build what fits.

Custom dashboards, quote tools, and internal apps that replace the bloated software you're overpaying for. Built by a 20-year product leader. Shipped in days, not months.

20+
Years in product, design, and engineering leadership
280%
Revenue increase driven at last startup (HealthyBaby)
$0/mo
What your custom tool costs after it's built
How It Works

Three steps. No contracts. No overhead.

01

Friction Audit

Walk through your workflow together. Identify the 3 biggest friction points costing you time, money, or sanity. Half day, fixed price.

02

Build Day

I design and build the solution. Not a wireframe, not a spec doc. A working app you can use tomorrow. $1,000 per build day.

03

Ship It

Deployed, documented, and yours. Cancel the SaaS subscription it replaced. Keep my number for when you find the next friction point.

What Gets Built

Tools that fit your exact workflow.

☷

Data Dashboards

Real-time metrics pulled from your actual data sources. Not a generic BI tool with 200 features you'll never touch.

Replaces Looker, Tableau seats
⚡

Instant Quote Tools

Customers configure options, get a price instantly. No more emailing spreadsheets back and forth for a week.

Replaces manual quoting process
⚙

Internal Tools

Admin panels, approval workflows, inventory trackers. Built for how your team actually works, not how a SaaS company thinks you should.

Replaces Retool, Airtable, custom SaaS
✎

Content & Publishing Apps

Audience tools, content workflows, and subscription platforms. 10 years building for D Magazine and Foreign Affairs.

Deep media & publishing expertise
The Math

It pays for itself.

Typical SaaS Stack

$2,400 /month
3-4 tools, per-seat pricing, features you don't use, vendor lock-in, annual contracts
vs

FrictionKit Build

$1,000 one time
One custom app that does exactly what you need. You own it. No monthly fees. No per-seat pricing. Ever.

Stop renting software that almost works.

FrictionKit is a product studio run by Ricky Ferrer, a design-first product leader who's spent 20 years shipping digital products for D Magazine, Foreign Affairs, and HealthyBaby. Now building custom tools for companies that are tired of SaaS bloat.