The Starting Point

Find Your Top 3 Workflow Bottlenecks

$500 • 2 Hours • Zero obligation to build anything after.

Most agencies start building before they understand your problem. We diagnose first. In 2 hours, you'll know exactly what's broken, what it costs you, and what it would take to fix it.

Book Your Friction Audit — $500

A complete diagnosis, not a sales pitch.

🔍

2-Hour Deep Dive

We walk through your actual workflows together. Screen shares, real tools, real data. Not a questionnaire — a hands-on investigation.

🎯

Top 3 Friction Points

You'll walk away knowing the exact bottlenecks costing you the most time and money. Ranked by impact, with clear explanations of why they matter.

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ROI Estimate

For each friction point, you'll get a realistic cost estimate for a custom solution — and the projected savings if you build it. Hard numbers, not hand-waving.

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Written Report

A clear document summarizing everything: what's broken, what it costs, what to fix first, and recommended next steps. Yours to keep, no strings attached.

Built for companies drowning in SaaS.

20–200 employees — big enough to feel the pain, small enough to move fast
$2K–$5K+/month in SaaS — tools you're paying for but barely using
Workflow workarounds everywhere — spreadsheets, copy-paste, "we've always done it this way"
No in-house dev team — or a dev team too busy for internal tools
Tired of generic solutions — you've tried 3 project management tools and none fit
30–40%
of Friction Audits convert into build projects

Because once you see what's actually broken — and how cheap it is to fix — the math does the selling.

Three steps. One afternoon.

01

Book & Pay

Click the button, pay $500. You'll get a scheduling link to pick a 2-hour block that works for you. Usually within a week.

02

Walk-Through

We spend 2 hours in your actual tools. Screen share, click around, ask "why do you do this step?" a lot. No prep needed from you.

03

Get Your Report

Within 48 hours, you'll get a written report: top 3 friction points, cost estimates for fixes, and ROI projections. Then you decide what to do next.

What people found.

"We were spending $2,400/month on 4 different tools that all kind of did the same thing. The audit showed us we could replace all of them with one custom dashboard. Paid for itself in 2 weeks."
Operations Director
Food Distribution, 85 employees
* Based on a real engagement. Details anonymized.
"Our quoting process took 3 days of back-and-forth emails. Ricky watched us do it live and said 'this should take 30 seconds.' He was right. Built the tool in 2 days."
Owner
Flooring Company, 35 employees
* Based on a real engagement. Details anonymized.
"I expected a generic 'you should use better tools' recommendation. Instead I got a specific list of 3 problems, exact dollar amounts we were losing, and a build plan. Worth 10x what I paid."
VP of Operations
Logistics Company, 120 employees
* Based on a real engagement. Details anonymized.

Before you book.

What if I already know what I need built?

Skip the audit. Go straight to the contact form and tell me what you need. The audit is for people who know something's broken but aren't sure what — or want a second opinion before committing to a build.

Is the $500 applied toward a build project?

No. The audit is a standalone deliverable. You get a report, recommendations, and cost estimates. If you decide to build, that's a separate engagement at the normal build rate ($1,000/day). The audit fee is the cost of the diagnosis — it's valuable on its own.

What if the audit reveals nothing useful?

In 20+ years of product work, I've never walked through a company's workflow and found nothing to improve. But if somehow your tools are perfectly optimized and there's genuinely nothing to fix, I'll tell you that — and you'll have peace of mind.

How do I prepare?

You don't. Seriously. The whole point is to see how you actually work, not a prepared demo. Just be ready to screen share and walk me through a typical day. The messier, the better — that's where the friction lives.

Can I get a refund?

If we haven't done the session yet, yes — full refund. After the session, no. You'll have the deliverable.

Stop guessing what's broken.

$500. 2 hours. You'll know exactly where your workflow is leaking time and money — and what it costs to fix it.

Book Your Friction Audit — $500