A commercial flooring company went from 3-day email-based quoting to a live configurator customers use directly. Close rate jumped 40%.
Prospect calls in. Sales rep takes notes: square footage, material preference, subfloor condition, timeline. Rep opens Excel, plugs in numbers, adds margin, formats it into a PDF, emails it back. Average turnaround: 3 business days. By then, the customer has gotten 2 other quotes and gone with whoever responded fastest.
The sales team was spending 15+ hours per week just building quotes. The owner knew they were losing deals to speed, not price. But the pricing matrix was complex — 8 material types, 4 subfloor conditions, 3 installation tiers, plus square footage brackets with volume discounts.
Day 1: Pricing Engine + Configurator UI. Started with the Excel pricing matrix. Translated every formula and bracket into a clean pricing engine. Built the frontend configurator: select material, enter square footage, choose subfloor prep level, pick installation tier. Price updates live as you change options. Added edge cases the Excel sheet handled (minimum order sizes, rush fees, multi-room discounts).
Day 2: PDF Export + Tracking + Deploy. Built a branded PDF generator that creates a professional quote document matching their existing format. Added a simple tracking dashboard — every quote generated is logged with the configuration, so the sales team can see which material/size combos get the most interest. Deployed and embedded on their existing website.
The flooring company didn't have a pricing problem — they had a speed problem. Their prices were competitive. Their work quality was excellent. But they were losing deals to competitors who responded faster with worse quotes. A 2-day build eliminated the bottleneck entirely. Now the customer gets an instant, accurate price, and the sales team follows up while the lead is still warm. The tool paid for itself in the first month.